CategoriesNEW TALENTS STYLE

DESIGNER OF THE DAY PAOLINA RUSSO

GIGI HADID FOR THE 10TH ANNIVERSARY OF LOVE MAGAZINE Martin's 🧡LOVE Magazine @thelovemagazine Designer @paolina_russo Model @gigihadid Shot by @mikaeljansson Fashion Editor @kegrand 

Paolina Russo

Canadian designer Paolina Russo’s namesake label is a rose-tinted supercut of her suburban upbringing; she taps into a familiar nostalgia for the boredom, uncertainty, and naiveté of growing up. Memories of youth sports teams and DIY arts-and-crafts projects inform both the aesthetic and assembly of Russo’s avant-garde garments—she stitches together a medley of upcycled and unconventional materials in jarring color combinations, returning to the playful brashness of adolescence.

Gigi Hadid in LOVE wearing The ILLUSION knit bodysuit from Paolina Alexandra Russo’s Graduate collection @Central Saint 

Russo’s experimentation with textiles began in her hometown of Markham, Ontario, where she repurposed old sporting equipment from the local community, hand-crocheting the material into wearable collages reminiscent of corsetry. Since completing a BA at Central Saint Martins and receiving the lauded L’Oreal Professional Young Talent Award, her practice has been increasingly defined by considered craftsmanship and innovation in textile development. Employing the hand-knit technique illusion knitting, Russo developed her signature lenticular fabric that mimics the illusory effect of holographic images. Blending her roots in craft technique with contemporary production methods, Paolina Russo demonstrates the enduring presence of childhood into adulthood.

 “With all her collections, “it’s like this huge Frankenstein mash-up of every sport that you played as a kid,” Russo says for Vogue.

Before moving to London in 2013 to study at Central Saint Martins—first fine art, then fashion design with a focus on knitwear—Russo began getting serious about design back in Markham. She would create things made from found objects or piece looks together out of discarded sports equipment. “I love to be able to transform objects and materials into something that you wouldn’t expect. I think it’s really beautiful,” says Russo. 

PAOLINA RUSSO MACSM X ADDIDAS PARIS FASHION WEEK
PAOLINA RUSSO MACSM X ADDIDAS PARIS FASHION WEEK
PAOLINA RUSSO MACSM X ADDIDAS PARIS FASHION WEEK
PAOLINA RUSSO MACSM X ADDIDAS PARIS FASHION WEEK
PAOLINA RUSSO MACSM X ADDIDAS PARIS FASHION WEEK
PAOLINA RUSSO MACSM X ADDIDAS PARIS FASHION WEEK

For her first B.A. collection at Central Saint Martins she ended up using reclaimed materials: recycling shoes and sneakers she so ingeniously turned into corsets and dresses. She also interned with John Galliano at Maison Margiela, an experience that further shaped her as a designer. “I got to work really closely with him on the Artisanal team,” Russo says. “Seeing him develop a collection from beginning to end was inspiring, and it really helped me imagine for myself how I would do it.” She soon got the opportunity to do so on a larger scale: In 2019, a year after first showing her graduate collection, Russo’s work caught the eye of Adidas for a special collaboration. Along with two other London-based designers, she participated in a group showing with the brand during Paris Men’s Fashion Week—not a bad accomplishment while still being a student. “We only had two days to do it; it was crazy,” says Russo of the capsule collection, which included her trippy takes on the brand’s performancewear, including optical illusion bustier tops and cycling shorts. They were all made in Russo’s signature: knits. (Variations of these designs are now available on Ssense.) She also made her shoe debut too.

ROLLERBLADE AND FOOTBALL INSPIRED HATS REWORKED DIY CREATIVE CHALLENGE ACCEPTED AND WON
PAOLINA RUSSO X ADIDAS Y3 PARIS FASHION WEEK BACKSTAGE
PAOLINA RUSSO X ADIDAS Y3 PARIS FASHION WEEK BACKSTAGE
PAOLINA RUSSO X ADIDAS Y3 PARIS FASHION WEEK BACKSTAGE
FUTURE TRENDS DISCOVER NOW SHARE CREATIVITY SUSTAINABILITY AND YOUTH OF HEART PAOLINA ALEXANDRA RUSSO CREATIVE TALENTS HAVE ONLY JUST BEGAN TO TAKE THEIR PLACE IN FUTURE FASHION
NEAMODA selects the best eco conscious fashion brands for You so that together we can contribute for a cleaner environment and brighter future for us and future generations.

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