CategoriesNEW TALENTS STYLE

DESIGNER OF THE DAY MASHA POPOVA

FULL LOOK IN RE-EDITION MAGAZINE ISSUE 13 PHOTOGRAPHER / RAFAEL PAVAROTTI STYLIST / GARY DAVID MOORE

Ukrainian designer Masha Popova is drawn to imperfect beauty. She is interested in craft techniques and pieces made by artisans, but also cites Borys Mikhailov’s photography, and artists Pipilotti Rist and Marlene Dumas as inspirations. In her work, she often recreates familiar garments using unexpected techniques and is committed to “making boring things cool”.

Originally from Odessa, Popova got a place on Central Saint Martins’s Fashion Foundation programme in 2013, then specialised in print for her Fashion BA and is now completing her MA. 

 She continues working with experimental craft techniques, like smocking in its unfinished stage and textiles made out of digital embroidery. She also spent a year interning for John Galliano at Maison Margiela.

GRADUATE COLLECTION LOOKBOOK MASHA POPOVA SHOT BY JOANNA WZOREK MAKE UP BY MONA LEANN
GRADUATE COLLECTION LOOKBOOK MASHA POPOVA SHOT BY JOANNA WZOREK MAKE UP BY MONA LEANNE
GRADUATE COLLECTION LOOKBOOK MASHA POPOVA SHOT BY JOANNA WZOREK MAKE UP BY MONA LEANN
GRADUATE COLLECTION LOOKBOOK MASHA POPOVA SHOT BY JOANNA WZOREK MAKE UP BY MONA LEANN
GRADUATE COLLECTION LOOKBOOK MASHA POPOVA SHOT BY JOANNA WZOREK MAKE UP BY MONA LEANN
GRADUATE COLLECTION LOOKBOOK MASHA POPOVA SHOT BY JOANNA WZOREK MAKE UP BY MONA LEANN

For her BA graduation collection at Central Saint Martins, Popova developed a textile technique from traditional smocking that allowed her to play with shapes and silhouettes without using conventional pattern cutting. The garment moulds and shapes itself on the body, creating a “fabric memory”. This idea came partly from her childhood memories of growing up in post-Soviet Ukraine and wearing clothes which previously belonged to older cousins. “I was fascinated by how badly-fitting clothes, which have associations with hand-me-downs and second-hand wares, could be turned into something something luxurious when recreated with craft techniques,” she says.

GRADUATE COLLECTION LOOKBOOK MASHA POPOVA SHOT BY JOANNA WZOREK MAKE UP BY MONA LEANN
GRADUATE COLLECTION LOOKBOOK MASHA POPOVA SHOT BY JOANNA WZOREK MAKE UP BY MONA LEANN
GRADUATE COLLECTION LOOKBOOK MASHA POPOVA SHOT BY JOANNA WZOREK MAKE UP BY MONA LEANN
NEW TALENT - MASHA POPOVA
PULLED IN MINI TRACKSUIT DRESS AT CENTRAL SAINT MARTIN'S MA FASHION SHOW AT LONDON FASHION WEEK

Popova reveals it took time to truly appreciate the value of her background. “Only after I moved to London did I start appreciating my upbringing. Like many others growing up in Eastern Europe, I didn’t have access to fashion magazines, museums, or even fashion stores. Our perception of fashion is quite different than in the West: it is not about heritage or a particular look but more about energy and attitude.” she said for the Calvert Journal.

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