CategoriesNEW TALENTS STYLE

DESIGNER OF THE DAY KATYA ZELENTSOVA

DIAMANTE BIKINI BY KATYA ZELENTSOVA

Introducing young designer talent Katya Zelentsova who describes her creative approach as “outrageously sexy self care”. Tryin to pin point ” Russian eccentricity” she designs pieces that are comfortable and delicate, but also bold and fierce, dramatic, voluminous shapes and figure hugging silhouettes. It’s all about shameless yer quirky sex appeal.

MODEL: @moffygathornehardy

in DESIGNER: @ekatzelentsova diamante bikini

in the 60th anniversary issue of MAGAZINE: @zoomagazine styled by

STYLIST @prisciliakwateng shot by

PHOTOGRAPHER:@roman_goebel 🖤

Specialising in knitwear, she produces pieces which are comfortable and delicate, but also bold and fierce: they come in saturated colors, dramatic, voluminous shapes, and figure-hugging silhouettes. Zelentsova’s signature designs include dresses with diagonal slits and criss-cross stockings made from knitted lace. Trying to pin-down ‘Russian eccentricity’,” she says. “We have an idea of what eccentric means in the UK, it’s deeply ingrained in British culture. But I feel like Russians are averse to this because an individual that stands out also disrupts the collective.”

NEW TALENT - KATYA ZELENTSOVA
CRISS-CROSS STOCKINGS MADE OF KNITTED LACE
DRAMATIC KNITTED CAPE WITH VOLUMINOUS SHAPE
HANDCRAFT DESIGN BY KATYA ZELENTSOVA

Since settling into London, Zelentsova has found her Russian heritage to be a source of creative inspiration and emotional comfort. Most of her work so far has revolved around questions of identity, belonging, and obscenely short skirts, as seen od the image above.  Encapsulated in her graduate collection for Central Saint Martin’s fashion department she presented an exploration of modern Russian identity based on her own experiences. “The idea was clothes that serve as armour in all their overt decorativeness.” explain the designer for The Calvert Journal “Like when you get your heart broken and you put on your most ridiculous dress and head for a night out.”

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